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Governança da EAESP
2007. EAESP - the São Paulo business school of Getulio Vargas Foundation should give up electing its director and opt for its ion through a Search Committee. This is the system that is consistent with its managerial teaching and research. (Note published just in this site and sent to collegues at FGV).
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Descentralização geográfica e regional: Brasil e Europa
2000. The distinction between administrative and political descentralization. The descentralizing principles in the public management reform. (Paper: Revista Galega de Administración).
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New facts strengthening ethical behavior in business and public life
2000. Moral standards of politicians and of business enterprises are today more closely checked by the press and public opinion than in the past. ((Note published in edited book).
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Economia e Administração: Mercado e Poder
1979. Political economy born with capitalism, administrative theory rose with monopolist capitalism and the growth of business firms. Economics discusses market coordination of economic systems, administration, power coordination of organizations.(Note: Revista de Administração de Empresas)
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Empresários e Administradores no Brasil
1974. Modernization of Brazilian business enterprises, class origins, social mobility, and carreer of Paulista business executives. (Book: Editora Brasiliense originally, PhD dissertation "Mobilidade e Carreira dos Dirigentes das Empresas Paulistas).
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Marcus Pereira Publicidade Ltda.
1972. Case on an adverting agency (Case: EAESP/FGV)
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Mobilidade e Carreira dos Dirigentes das Empresas Paulistas
1964/1972 - PhD dissertation based on research that I made with Heinrich Rattner and Orlando Figueiredo, financed by the Núcleo de Pesquisas e Publicações (NPP) da EAESP/FGV, and published as the book Empresários e Administradores no Brasil, Editora Brasiliense, 1974. (PhD Dissertation presented for the title of Doctor in Economics, FEA/USP)
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Administração Geral e Relações Industriais na Pequena Empressa Brasileira
1968. With Laerte Leite Cordeiro e Ary Ribeiro de Carvalho. Reports survey on small and medium sized business enterprises. (Book: Getulio Vargas Foundation)
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O administrador profissional e as perspectivas da sociedade brasileira
1966. Given the existence of a large middle classe, democracy's restoration is inevitable. In this process, Brazilian industrial entrepreneurs must associate themselves with the new business managers that are emerging and develop a national development strategy that should be democratic and socially progressive. (Paper: Revista de Administração de Empresas)
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Inflação e lucros da empresa
1964. With Sylvio Luiz Bresser-Pereira. How to measure real profits in a realm of high inflation by indexing financial reports. This paper outlines the system that later on was officially introduced in the Brazilian law to index balance sheets and profit and loss statements. See also 1976 article. (Paper: Revista de Administração de Empresas)
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Os três tipos de propaganda
1963. There are three types of adverting: information adverting, repetion advertising, and emotion and enchantment advertising. (Paper: Revista de Administração de Empresas)
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A organização burocrática
1963. A didactic presentation of Max Weber's concept of bureaucratic organization. (Chapter of Book).
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Centralização e Descentralização
1963. The concepts of centralization and decentralization discussed.(Chapter 3 of Introdução à Organização Burocrática)
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Veritas e Servebem
1962. Case on textile retailing company and its advertising agency. (Case: EAESP/FGV)
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Leitempó S.A.
1962. Case on a major firm selling powered milk (Case: EAESP/FGV)
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Importadora Auto-Peças S.A.
1962. Case on a small firm importing auto parts. (Case: EAESP/FGV)
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Cerâmica Sanitar S.A.
1961. Case of a manufacturing industry producing sanitary equipment for bathrooms. (Case: EAESP/FGV)
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Programming marketing effort
1961. The characteristics of a marketing program discussed. (Term paper: Michigan State University)
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Three questions: (1) mobility pattern related to executives values and decision-making, (2) behavioral decision-making model, (3) conflict and cooperation
1960. Social mobilitity, decision-making patterns and conflict/cooperation of American business executives. (Term paper: MBA at Michigan State University)
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Mathematical and Non-Mathematical Decision-Making
1960. The decision process. (Short term paper, MBA, Michigan State University)
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Changing perspectives of social mobility
1960. The conflict that American graduate business students face between the drive for social mobility and the conditions found by William Henry: leaving home and forgeting friends (Term-paper: MBA at Michigan State University)
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Introdução à Organização Burocrática
2003. With Fernando C. Prestes Motta. Second edition of a 1980 book on administration theory and theory of organizations. ( Book: Editora Thomson).
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Tendências e paradoxos do varejo no Brasil
1973. In Brazil supermarkets serve the middle class and the rich, not the poor. This is a clear indication of how concentrated is income in the country. (Note: Revista de Administração de Empresas)
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Casos em Administração Geral
1970. Book edited by Yolanda Ferreira Balcão e Cândido Bueno de Azevedo, in which 8 of the 15 business cases were collected by Bresser-Pereira. (Book: Editora da Fundação Getúlio Vargas)
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Elasticidade-lucro das vendas
1970. The reduction of the profit margin will only compensate if sales increase more than proportionally. (Paper: Revista de Administração de Empresas).
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O processo de descentralização
1963. The model of function descentralization analysed. (Chapter 4 of Introdução à Organização Burocrática).
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